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For OMG Taqueria, a Memphis-based food truck specializing in authentic Mexican cuisine, we developed a brand identity that’s as bold and flavorful as their dishes. The visual direction combines vibrant colors, playful typography, and energetic graphics to capture the excitement of street food culture. The brand language highlights authenticity, community, and joy, positioning OMG Taqueria as a must-visit destination for fresh, unforgettable tacos on the go.
DELIVERABLES
BRANDING, BRAND GUIDE, ILLUSTRATION, COLLATERAL & FOOD TRUCK DESIGN
OMG Taqueria’s visual identity is bold, colorful, and full of energy, just like the flavors they serve. Vibrant tones, playful typography, and dynamic graphics reflect the lively spirit of Mexican street food, while maintaining a modern edge that stands out on the streets of Memphis. The brand language is approachable and fun, mixing authenticity with personality to create a voice that invites customers in and leaves them saying, “OMG, that was good!”
A FAMILY PASSION PROJECT
OMG TAQUERIA
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