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Pretty Creative is a stationery and gifts shop that sells planners, journals, tech accessories, and more. When they reached out to us to refresh their brand we introduced a brand identity that’s modern, chic and unmistakably feminine with a confident edge.
PRETTY CREATIVE
DELIVERABLES
BRANDING AND BRAND GUIDE



The visual direction pairs soft, inviting color tones with crisp, contemporary typography and clean layouts, creating a polished yet approachable aesthetic. The brand language mirrors this tone: playful, inspiring and designed to empower. It speaks directly to creative-minded individuals who value style and self-expression, using warm, engaging messaging that elevates design from mere function to a statement.





FOR THE GIRLIES WHO LOVE CUTE THINGS
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